The Vendor Negotiation Survey

To get a better understanding of the priorities of retail buyers, we fielded a national survey to GMMs, DMMs and Buyers in over a dozen product categories.

If you would like to see the results of this survey, simply enter your email and you’ll be immediately directed to the survey results.

“What are the most important factors in deciding whether to stock a product?

How effectively does advertising drive traffic in your category?

How accurately do vendors represent their advertising?

How much information do you have on your vendor advertising?

How do you currently assess the strength of your vendor advertising?

If you had a better assessment, what would improve?