Improve your forecasts
With so much at stake, it’s critical to know precisely how strong your vendors’ ads are.

If you knew more, you’d be better able to stock the right amount.  You wouldn’t miss opportunities with other vendors.  And you’d gain leverage to increase support.


They promised you all kinds of support.  And that’s what you got.
Vendors are enthusiastic about their advertising.  But the reality is that the actual plan can be strong, weak, or anywhere in between.

To know more, you need an clear, informed assessment of how strong it really is.


 

  1. ‣Get detail in advance

  2. ‣Have Advelocity evaluate how likely the plans are to drive traffic

Before you carry their product, make sure they’ll help you move it

What do we measure?What.html

  1. ‣tighten your forecasts

  2. ‣minimize overbuying

  3. ‣minimize underbuying

Before you lose more to markdowns, make sure you can assess demand

5%

of Retail Buyers say that vendors’ descriptions of weight levels are “very detailed”.


See more from the Survey on Vendor Negotiations